Eirini Kalogera, is London based Art Director for Photography.  Her creative vision stems from the domestic space and  the formal qualities in her surroundings that usually go unnoticed. Looking for details/materials that are used as inspiration for seemingly simplistic but conceptually impactful visuals.

Her art is about looking, observing; examining objects, their everydayness and function to create her own interpretations, at times stripping them bare of their purpose of existence or shifting the attention of the viewer to its form, making them objects of aesthetic admiration. 




Purity Shines
2019

Group Exhibition with Julia Navarro Diago
Rogart Street Campus, Glasgow, UK

Through Purity Shines we dissect pleasure as the search of being. How we experience the feeling of pleasure daily, whether it is when we eat, touch, or the image of someone’s clothes blowing in the wind. Hedonism is used as a façade against our fear of death. We seek plea- sure to make life bearable, to create meaning while si- multaneously being “eaten” by the feeling of emptiness.

This project is a constant examination of our surround- ings, were we add more questions in every step than answers, feeling lost most of the time. It arrives to the point where we don’t know what is right or wrong, fiction or reality, what is white and what is colour. Our only way out is dwelling into mythologies, because doubting the myths is to learn the secret of the origin of things.

If you’re looking for answers we advise you to submerge into the discovery of self with us.

“White can be seen as the basic form of life or infor- mation that emerges from chaos. Life radiates colour, while the innate tendency of white is to escape colour, to reach the opposite side of chaos. Life comes to this world wearing white, but it begins to acquire colour the instant it consumes concrete form and touches the earth. In the real world, white is always contaminated and impure. White is delicate and fragile. From the mo- ment of its birth it is no longer perfectly white, and when we touch it, we pollute it further, though we may not realise it.

It is difficult to sustain the purity of white because it is so easily contaminated; its beauty strikes us with such pow- er because of our painful awareness of its transience.”

“They tell us tales to forget, to deal with reality in a more smooth way, through images that we trust. But behind there us just a lie. An illusion. A trick. Because at the end life is just a trick.”





CATALOGUE:






PHOTOS:





Eirini Kalogera
Glasgow based artist Eirini Kalogera focuses in challenging the functions and materials of everyday objects and reappropriating them in order to reach new meanings regarding the familiarity and purpose of their being.

Her art is about looking, observing; drawing inspiration from the domestic objects around her and their formal qualities that usually go unnoticed due to the fact that we are so accustomed to them.

She get inspired by their everydayness and function to create her own interpretations, at times stripping them bare of their purpose of existence or shifting the attention of the viewer to its form, making them objects of aesthetic admiration.

Her goal is to make people actively look at the objects, rather than passively perceive them.






©MMXXI
© Eirini Kalogera